Oscar LaVilla's definitions

echo effect

The "echo effect" is when a slogan or jingle get's into everyday talk. Advertisers love to get people to incorporate slogans into regular conversation.

Echo effect examples: Wendy’s “Where’s the beef?” or Miller Beer’s “I love you man!” Nike's "Just do it!" These brand slogan reverberated in pop culture and infiltrated our everyday conversations.

by Oscar LaVilla January 24, 2008