QUADROPHENIA: A WAY OF LIFE
Modern times are as vibrant, puzzling and passionate worldwide as they were in the 1960’s and early 70’s. Society, demographics and economics are in a state of upheaval. For kids and their parents everywhere, this is the same feeling that was captured in the original Quadrophenia album and film. It was a contradictory state of confusion and finding oneself through what The Who categorized as the four elements/traits of a term they invented, “Quadrophenia”: the Tough Guy, the Romanic, the Hypocrite and the Beggar. Today it also becomes an environmentally conscious clothing/lifestyle brand by Alex Mardikian based around universal truths: Fashion, Music, Transportation, Identity. It’s clothing and accessories that make a statement, that revisit or flourish in the feelings of youth, that wear well and look hip, and that appeal to all demographics. www.quadrophenia.com
Modern times are as vibrant, puzzling and passionate worldwide as they were in the 1960’s and early 70’s. Society, demographics and economics are in a state of upheaval. For kids and their parents everywhere, this is the same feeling that was captured in the original Quadrophenia album and film. It was a contradictory state of confusion and finding oneself through what The Who categorized as the four elements/traits of a term they invented, “Quadrophenia”: the Tough Guy, the Romanic, the Hypocrite and the Beggar. Today it also becomes an environmentally conscious clothing/lifestyle brand by Alex Mardikian based around universal truths: Fashion, Music, Transportation, Identity. It’s clothing and accessories that make a statement, that revisit or flourish in the feelings of youth, that wear well and look hip, and that appeal to all demographics. www.quadrophenia.com
a contradictory state of confusion and finding oneself as a mod, a rocker or that of a mocker. The Road meets Rock meets Art meets Fashion. www.quadrophenia.com
by Official Quadrophenia October 18, 2012