1 definition by NumberTwentyTwo
Geek chic is a cynical marketing trend that tries to tap into the large geek demographic by superficially adding generically geeky elements to otherwise non-geeky people. By wearing glasses, carrying the latest Sharper Image gadgets, and casually dropping computer terminology and Star Trek references in their speech, geeks are supposed to believe these same models and actors/actresses that would never consider them in real life is a "cool" version of themselves. Obviously, only the most naive geeks fall for this.
Warner Bros. sure is cynical to expect us to find the geek chic added to Clark Kent in Smallville plausible when the actor was an underwear model.
by NumberTwentyTwo May 2, 2008