Seemingly mindless and uncontrollable event/movement/or person. Originated from the attention garnered by Ingrid Betancourt in 2008 despite the fact that she did nothing to deserve honors or such massive attention.
"They just gave Billy a car! He always got the Betancourt Effect because he was the first born"
The mild rumors that US beef had mad cow disease were under the Betancourt Effect when people started to violently protest in South Korea