1 definition by Lurking Gherkin
Cynical description for a style of marketing or programming created by establishment or corporate interests that seeks to identify with the under-21's and thereby sucker them into parting with their cash or individuality with its promise of street credibility or non-conformity. Media vehicles or brands that tell kids what to do by creating an ersatz peer group for them which they then feel they have to conform to.
by Lurking Gherkin October 16, 2007