The rapid consumption of an energy drink (rockstar, redbull, monster) to keep one going. Particularly before going out to drink, or when recovering from a long night of drinking.
Dustin, I had too much to drink last night. I need a boost if we're gonna go out drinkin' again tonight.
Rusty: Dude, I'm just gonna lie down for a couple of minutes.
James: Screw that! You need a boost!