1 definition by H Drudge

Average Selling Price: the average price of all the things you have sold (in some period of time).

So if you manage a store for one day, the ASP for that day is the total amount of money customers paid you that day, divided by the number of items you sold that day.

If your ASP is dropping, you may get less money even though you sold more items.
MPD's revenues in the first quarter of 1997 decreased 50.9% compared to the first quarter in 1996 due to a significant drop in the average selling prices ("ASPs") of Static Random Access Memory ("SRAM") products. SRAM ASPs in the first quarter of 1997 were 52.3% lower in comparison to ASPs in the comparable quarter in 1996. Although, unit sales volume for SRAM products increased 2.5% from the first quarter of 1996 to the first quarter of 1997, the impact from the decline in ASPs exceeded the effects of this growth in unit sales volume.
by H Drudge July 23, 2008
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