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Definitions by GFrench

The virus caught by those new to search engine marketing. Typically characterized by beginning to use the abbreviation SERPs in conversation and email. Further, those newly infected will display a heightened interest in analytics and any shred of information regarding the algorithms that determine how pages rank in search engines.

Leads to becoming an Algoholic.
Ooh boy I just gave my new clients teh Serpes - they just sent me links to Search Engine Watch articles from 2004.
Serpes by GFrench February 23, 2008