Downlow

Downlow is a slang term with deep roots in hip-hop culture. In its original usage, the phrase simply meant to keep something quiet or secret—to maintain a low profile. The very words “down” and “low” evoke a sense of discretion and intentional concealment, a quality that has long been celebrated in many urban and hip-hop communities.
"Back in ’95, the West Coast producer slipped a demo to his homie at the record spot, whispering, 'Yo, keep this joint on the downlow ‘til we lock in the distribution deal, aight?'"
by DontRuinEverything April 04, 2025
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