J.K. Rowling, Author of the popular Harry Potter books, when she's fucking with the minds of her fans regarding new releases, e.g. teasing about new possible books, Pottermore information, etc.
Samantha, Rabid Fangirl: GODDAMNIT I GOT AN EMAIL FROM POTTERMORE AND I THOUGHT I WAS IN THE BETA BUT IT WAS JUST TELLING ME THAT I WILL BE GETTING ANOTHER EMAIL THAT WILL BE THE ACTUAL EMAIL. THEN I GOT ANOTHER EMAIL AND IT WAS TELLING ME THAT THEY WERE PREPARING TO SEND THE EMAIL. FUCK.
Ryan: Yup, that author is just bein' J.K. Lowling like crazy.
A state of being wherein a person desperately seeks contact with anyone else they can on social media, like Facebook, twitter, Snapchat, etc., whether because they have little in-person interaction or just because it makes them feel validated.
Primus: "Holy shit, this chick has added me on Facebook like 17 times and I still don't know who she is."
Secundus: "Yeah, she's on Social Needia hardcore."