1 definition by @COMMProf
When an organization connects itself with a trending news story in order to increase sales or brand recognition.
Oreos newsjacked the 2013 Super Bowl blackout by tweeting an image that said "you can still dunk in the dark" within minutes of the lights going out. With 10k retweets in one hour, they saved millions in traditional advertisement.
by @COMMProf January 15, 2017