A set of twins ask a computer wiz to make a website for them. The wiz makes the website without intending to give it to the twins. Wiz claims the website as his own even though the idea to create it wasn't his. The wiz zuckerberged the twins.
The process or act of having a legitimate weblink, especially peer-reviewed medical literature (Pubmed), marked as "spam" on social media instantly by the social media platform. Appropriately named to illustrate the cause and effect of bowing to pressure to curb fake news. Most commonly occurs when attempting to disseminate information that counters mainstream/ pharma beliefs.
I tried to respond to his post with a link to the science, but I was zuckerburged.