Top Definition
The ability for a social media released video or content to reach a massive worldwide audience.
Lady Gaga's new single Telephone has been a massive success on YouTube due to its viralability. Its controversial content ensuring that it will be viewed widely and passed from friend-to-friend in social media networks such as Facebook, thus ensuring an ever increasing audience.
#social media #viralability #viral #video #stickyness #audience #youtube
by writingwordmaster March 26, 2010
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