A
sub-culture of contemporay persons who live, work and play in an "urban village" area of a city's
core, placing a high value on being a part of a "walkable" community. They typically have an optimistic, environmentally conscious, open-minded outlook on life and place an emphasis on
organic and natural living.
Characteristics include: active,
time-poor, city-proud, media-literate, brand-centric, trend-sensitive, culturally-aware. Urbanolas are enjoy being at the
hub of a large, localized, like-minded, social network consisting of those that expect to live a meaningful, responsible, consumer-centric, experience-rich urban life.
Urbanola's enjoy pet-
friendly outdoor cafes, farmers markets, greenspaces,
liquid brunches, Sunday-Funday, picnics in the
park, art festivals, walking/biking to shopping/dining.