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To take something, usually a piece of communication, and create a template out of it that allows one to replace elements of the communication to change the message. For a banner advertisement, for instance, swapping out headlines or images to communicate something else.
"The client really likes these accolades banners you did. Can we 'templatize' them to accommodate other accolades as they come up?"
by Club Nobbie May 07, 2010