In short: He is a really great guy and it isn't hard to get along with him.
Steve is so nice.
Since most people own an Apple product you can compare the amount of "Steve" you've got by how many Apple products you've got.
Steve is to be compared to the known expressions as "Swag, Steeze"
"Ey yo, bitch! Check my Steve!"
"Sup' Bro just got my new HTC phone check it out!"
- "Shit holmes, that shit dosen't flow with Steve"