to social upgrade means to accomplish media by social media for social media marketing, like facebook, twitter, foursquare or linkedin.
social upgrade your media plan by facebook or twitter.
by burkhard July 7, 2011
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Someone socially upgrades when after being single, especially for a long time, gets involved in a serious relationship or marries. They stop hanging with the old crew because they now spend time with other couples only.

Keep in mind, this is a broad term that encompasses anyone from the guy who you used to chill with A LOT and now you don't see AT ALL, to someone you still chill with, but they treat you differently because they're with someone and you're not.
Carl: guys, what happened to John? We never see him anymore!
Paul: he socially upgraded. He and his wife only do dinners with other married couples now!
Carl: yeah, we def won't be seeing much of him anymore..
by PaliKid July 4, 2015
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