A brand of hexagonal electronic drums in the 80's, often considered the maker of the first true electronic drumset. Simmons was known for their infamous "dzssshh" and "beyoooo" sounds that can be heard on countless 80's pop and new wave songs. The Simmons name was reincarnated in 2006 when Guitar Center bought the rights to the name and logo. They now manufacture low-end (aka crap) electronic drumsets that are of no relation to the original Simmons company.
Some 80's record: "boom ba doom beyoooo!"
Musically uneducated person: "WTF was that?"
Drummer: "Simmons drums!"