To willfully play dumb when presented with evidence and ideas contrary to your own desires and biases.
To willfully play dumb when presented with evidence of your own shmuelling.
To cater to his bullshit and then get shmuel'd makes me want to punch him.
who everyone seems to know
but no one has ever seen in the flesh
person 2: who the hell is he? i talk to him all the time but i've never actually seen him
person 1: i hear he's a pimp