Pinkwashing
The act of using breast cancer to guilt consumers into buying a product which, if it had not been for the advent of aiding the cure for cancer, they would not have bought.
KFC: Together we can make the largest donation in Komen history.
Consumer: Stop pinkwashing me, you fuck-head! Why wouldn't I just donate money to breast cancer if I wanted to?! Everyone knows you benefit more than the cancer foundations!
Consumer: Stop pinkwashing me, you fuck-head! Why wouldn't I just donate money to breast cancer if I wanted to?! Everyone knows you benefit more than the cancer foundations!
Pinkwashing by SpaceMouse April 17, 2010
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