A $5.00 item that costs $10.00. May be of higher quality than a $4.00 item but not enough to justify it's price. Usually a fad or status item like a $500 Gucci purse.
You can get an identical knock off of a Gucci purse for 1/5 the price, the Gucci is way overpriced.
Hi, we're Apple. An overpriced company. We made a MacBook with a light up keyboard. This calls for a $1000 prince increase :) <3