The act of renaming a company / business thinking that the new name will make up for fact the business model was either flawed or poorly executed.
That Web 2.0 company just laid-off 25% of their staff and now they are going to Mevio their name in hopes of bringing in new investors.
by Bert Crowalh April 19, 2008
Get the mevio mug.The act of renaming a company / business thinking that the new name will make up for fact the business model was either flawed or poorly executed.
That Web 2.0 company just laid-off 25% of their staff and now they are going to Mevio their name in hopes of bringing in new investors.
by Bert Crowalh April 19, 2008
Get the mevio mug.