marchitecture

A portmanteau of "marketing" and "architecture". The result when the marketing department of a tech company has an excessive hand in the design of a product, often to the detriment of performance, though usually for the explicit purpose of driving the sale price up. Popularized by The Inquirer.

1. Does "centrino" actually do anything or is it just a piece of marchitecture?

2. Apple's OSX is totally being loaded down with marchitecture.

by Isaac February 19, 2005

Marchitecture

The non-existent system architecture used to sell a high-tech product. Vaporware on a grand scale.

That router is part of Cisco's Marchitecture for mobility.

by Bob Bohica March 15, 2004