Words and labels used as false/unproven allegations to vilify a person or groups of people.
The user of these words thinks that his/herself is awesome but, in reality, these words are convenient accusations used by the
ego, to attack the other person/persons for their unworthiness, to bolster it's own awesomeness. This practice is an attempt by the user, to compensate for his/her
true lack of integrity, intelligence, compassion, humility and lack of awareness - usually, unbeknownst to the user.
Example of words that can be used as "boogie man words":
cooties,
witch, boogie man, fascist, racist,
homophobe (and at one time, homo), xenophobe, transphobe, conservatives, Trump supporters, anti-vaxxer, climate-denier, conspiracy theorist, tin-foil hatter, flat-earther, etc...