A short way of typing "love". Some people type it as "luv" Some others as "lov'". People who don't know how to read phonetically use the 'u' for 'love'. When you follow 'u' patterns then u notice the difference between o and u.
Follow: blue, full, glue, true, thru, student, stupid, shud (should), tun (tune), tuna, put, cud (could), wud (would), dud (dude), clue, fruit, fluid, fluent, pull, bull, due, sue, du (do), tu (to), tuu (too), twu (two), yu (you), etc.
All we need is lov'. There is a song about lov which reminds me of u!! Du u lov me? Lubricating luv? What the hell is luuv, loov, luv? It's lov or love. That's it.