I'm keeping it real.

do you know today's dow jone industrial average?
I don't know that shit, keep it real!

celeb: yeah i like to keep it real
you: is that why you live in L.A. and London, drive a convertible and wear shades indoors, have an obscene amount of money and sleep with models whilst snorting cocaine, yet contrive to find time to go and see your 'old mates' in the slum you escaped from in which they are still living?

He said he went to the store, but he didn't keep it real to tell me he also went to the strip club later on.

Example:
Shanequa:I been sleepin' wit yo man, beyotch! *insert two finger snaps for good measure*
Ranaenae:Oh no you did not!
Shanequa:Oh yes I did, bitch! Whatchu gonna do about it?
Ranaenae:I gonna keep it real, you chickenhead.
*insert some low-class rap and a "pimped out" low rider.*
---===15 minutes later===---
Ranaenae shows up at Shanequa's abode in her worn out Cutlass Supreme carring a wooden baseball bat and a half-empty carton of eggs. First, she smashes out the front window of Shanequa's car, and proceeds to cake both the car and house with the eggs. Moments later, police arive on the scene to find Ranaenae scrawling something on Shanequa's house with black spraypaint. The then arrest her, throw her in their cruiser, and take her down to the police station. Ranaenae then claims police brutality and is released, so as promote good relations with the public.

"You say keep it real, but mean the last gasp of reality before it goes six deep, like the last bubbles bursting from a drowning man. It no longer matters whether "real" really means real or phony, or virtual, or normal as usual or any old shit. Reality doesn't need to be kept, thank you, and, in case you haven't noticed, it can't be gotten rid of in the first (or last) place. Reality, good, bad or indifferent, is all there is. You either take it or it takes you. If you leave it, you're dead, which is real for keeps."

from Jean-Marie Clarke, Urban Myths Die the Hardest, Ballymore, Ire. 2006.

"Keep it real cobber!" *hangs up phone*