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1.
From Livejournal culture. User shared_boxers made a rainbow banner with the simple words "marriage is love" (pertaining to gay marriage).

The banner caught on and users started posting it on their Userinfo pages, along with making rainbow-coloured "colourbars" with various fandoms (e.g favourite movies, books, actors, etc), saying underneath "{Insert fandom here} is love".

The term "X is love" has now sneaked its way into everyday conversaton.
Marriage is love.
Did you see that girl's shirt? That's love!
Oh man. Katherine Moennig is sexy sexy love.
by EmilyElle January 06, 2006