1- Lasting for a markedly brief time: “There remain some truths too ephemeral to be captured in the cold pages of a court transcript” (Irving R. Kaufman).
2- Living or lasting only for a day, as certain plants or insects do.
"the ephemeral joys of childhood"; "a passing fancy"; "youth's transient beauty"; "love is transitory but at is eternal"; "fugacious blossoms"
Objects like groan tubes, bouncy balls and light-up wands you buy in novelty shops that seem great at the time but later you realise is just worthless shite.
Fred:...Why did I buy this Glowing Mickey Ears light up wand in Disneyworld again?
Lucas: Dude, I told you when you in the shop, that's totally just ephemerabilia.