Doorbuster (n): a combination of 1) percieved amazing price 2) on a somewhat desireable consumer product 3) offered at some ungodly early AM hour during or just after Thanksgiving Day (US)

The doorbuster(s) traditionally started at 5 or 6AM on the Friday after Thanksgiving (a.k.a. Black Friday) causing the rabid and sleep deprived consumer to wait, nose pressed to the door, to "bust the door down" at store opening time to get one of these "too good to be true" doorbuster deals and fall prey to classic Red Herring or bait and switch product selling/marketing ploys.

This trap lures the unwitting consumer in for one particular doorbuster "too good to be true" deal, engineered to be available only in extremely limited quantities, and then when these items are gone "for no apparent reason" AMAZINGLY the store is able to offer a similarly craptastic item but at a much better price point for the store. This causes the severely sleep deprived consumer who doesn't wish to feel defeated by walking away from the store empty handed to purchase any substitute regardless if it was anywhere near the price/features of the original doorbuster much to the delight of the merchant.

The doorbuster(s) and the carefully crafted ways in which they exi...

An eye-popping sale that only runs for a short period of time on Black Friday. These sales are used to draw people into stores early on, and they usually result in long lines of people waiting for stores to open.