n. - doo-schee-nehss - The quality of being a douche or douche bag; used when an act is flagrantly lame or reconfirms an already existing suspicion that an entity has douche-like attributes; typical of a person or thing that doesn't command respect.
Fox News' douchiness was on display when they suggested Obama eat a slice of watermelon during a debate.
Something being overly in-your-face and badly targeted to an audience in a failed attempt to be seen as cool, current and/or modern. The word comes from the character Poochie from The Simpsons.