The visible part of a car wheel. These parts are often highly customized by people who want to show off their car. They can be various colors. The most common colors are usually gold or silver. Some of these have special spinners in them so they spin even when the car is not in motion. Rims are one feature that set a car apart from being a stock model. Like jewelry for a car. Many people desire rims and will go to great lengths to acquire them. Some people may steal them off cars, car jack a person to get them, or kill somebody over them. They are often used as a status symbol.
"Man check out those pimped out rims!"
"Those are the sickest rims I've ever seen!"