Online purchasing behavior is not linear, but the classic attribution model wants it to be. Instead, most leads come in via word of mouth that's untrackable. In-person chats, DMs, Slack conversations, podcast mentions, etc.

Because you can't measure those, it's called the dark funnel.
I've heard that Wynter gets all its leads through the dark funnel
by mrB2B April 13, 2022
Get the the dark funnel mug.
Just like no nut November December is when you make dark jokes in front of the minority the minority you are making fun of
“Oh shit it’s dark December we gonna have a problem when the Niggers since they want their holiday from picking cotton

Said jack in front of a gang of black guys.
“I guess I will wait till they can’t breath”

Ex.2

“Lemme send u to the gas chamber with the Jews and Fags ”
Said Kobe in front of the gays and faggots
“I hope this won’t blow up”
by Big brollic requis December 5, 2021
Get the Dark December mug.
A car full of colored begging to get pulled over for being black on a Tuesday.
by Coonie McShay June 15, 2023
Get the Carload of Dark mug.