| 1. | consumerize | ||
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The act of succumbing to or forcing someone into the consumer mentality; usually infers negative connotations. James totally consumerized himself during a spending spree at the mall, buying an iPhone AND 3 pairs of Gap jeans.
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| 2. | consumerize | ||
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To take a product and prepare it for sale to the mass market. Microsoft helped to consumerize home computers, with the release of Microsoft Windows; a simple, user friendly operating system.
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