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1.
The act of succumbing to or forcing someone into the consumer mentality; usually infers negative connotations.
James totally consumerized himself during a spending spree at the mall, buying an iPhone AND 3 pairs of Gap jeans.
by philipacamaniac February 26, 2008
 
2.
To take a product and prepare it for sale to the mass market.
Microsoft helped to consumerize home computers, with the release of Microsoft Windows; a simple, user friendly operating system.
by Fargen November 10, 2007