While the Christian side hug has been promoted for a few decades, it came to the attention of the Internet with a much-ridiculed Youtube video posted in November 2009, in which a Christian rap group attending the 2009 Encounter Generation Conference, a Christian youth conference, performed a rap song explaining the merits of the side hug. The video's unintentionally humorous message, lyrics, and the behavior of the performers (including mock gunfire and police sirens contradicting the Christian message of the song) made it an Internet sensation, much to the embarrassment of Christians.
Debate ensued over how serious the song was intended to be. The writer and lead singer explained that the song was meant to parody overly protective Christian ideas. However, both the lyrics and the EG Conference's website clearly state that anyone caught "front hugging" will be removed from the event, calling this claim into question. Regardless, the video has already become extremely popular on Youtube and has spawned several spoofs.
Girl: Nah, gimme dat Christian side hug instead?
Guy: I'm dumping you.
Jane: No, I do not (christian side hug) thank you.
Mike: No, thank you.