The literal form of <3, which in turn is supposed to represent a sideways heart (love). Often used when the mediumwon't support the bracket in <3, interpreting it as faulty HTML.
On myspace/facebook/twitter it has become a trend for females to add the precursor and ending of "<3" which is supposed to symbolize a heart. The funny thing is it doesn't, but still it doesn't. Now <3 or less than 3 (its math) means love and is a common way to say the word.
Man: Man, I less than three beer.
Smart Man: Technically, you can't be lesser or greater than an item, futhermore one can't involve mathmatical equations by crossing two subject matters.
Man:See, thats why no one likes you.
Whipped Guy:Honey, I less than three you.
Bitch:Ok, howabout you show it by doing the fucking laundry.
Whipped Guy:Yes, dear.