James O'Keefe, founder of media watchdog group Project Veritas (PV), engages in
investigative journalism via insider recordings of organisations and companies.
The term "O'Keefed" was coined by the
Kansas City Star Editorial Board in their article headlined: "Why is Kansas Democrat Barbara Bollier making
volunteers sign non-disclosure agreements?"
To be O'Keefed is to have your company be secretly recorded by a PV insider, and subsequently exposed by PV itself on their YouTube channel.
CEO of Shady Corp.: Yo man don't you think Johnny is acting kind of awkward recently?
Executive at Shady Corp.: Yeah his computer has been contacting ProtonMail's servers a lot, probably doing something shady on our PC's.
CEO of Shady Corp.: OMG! We're probably being O'Keefed! Quick, make our
employees sign some NDA's!
2 weeks later~
Project Veritas: BREAKING: Shady Corp. engages in MASS voter fraud and election
INTERFERENCE