Advert irritation is a symptom of Counterproductive Advertising and is what happens when an advertisement is incorrectly targeted or when an advert is seen too frequently. There are two possible reasons why this happens:
1 The advertiser believes that screening the advert at every opportunity will increase sales; research by In Skin Media and RAPP Media shows that it just annoys people and makes them less likely to buy.
2 The belief that an advert made for the United States’ will be successful in the United Kingdom. The reasoning being that because UK customers understand the language in which the advert is made, they’ll identify with the product and everything else will fall into place. The advert may be well presented, but the customers are irritated by it either because the concept is alien or the presenter is unfamiliar.
The worst possible scenario is incorrect targeting and too frequent exposure. This happened with an advert for Lenor fabric softener screened in the UK during 2015. Originally made for the US market, it featured a minor American actress, Amy Sidaris, who was unknown in the UK; Sidaris’ manner was very much “in your face” which didn’t go down well with the more reserved UK customer base. A typical reaction of people watching was “who does this blonde bimbo with the big bristols and the weird accent think she is telling me how to do my washing?” This irritated reaction to the advert means that the customer is less likely to buy the product.
1 The advertiser believes that screening the advert at every opportunity will increase sales; research by In Skin Media and RAPP Media shows that it just annoys people and makes them less likely to buy.
2 The belief that an advert made for the United States’ will be successful in the United Kingdom. The reasoning being that because UK customers understand the language in which the advert is made, they’ll identify with the product and everything else will fall into place. The advert may be well presented, but the customers are irritated by it either because the concept is alien or the presenter is unfamiliar.
The worst possible scenario is incorrect targeting and too frequent exposure. This happened with an advert for Lenor fabric softener screened in the UK during 2015. Originally made for the US market, it featured a minor American actress, Amy Sidaris, who was unknown in the UK; Sidaris’ manner was very much “in your face” which didn’t go down well with the more reserved UK customer base. A typical reaction of people watching was “who does this blonde bimbo with the big bristols and the weird accent think she is telling me how to do my washing?” This irritated reaction to the advert means that the customer is less likely to buy the product.
An incorrectly targeted advert, or one shown too frequently, results in advert irritation and lost sales.
by AKACroatalin June 20, 2015
When an situation, action, or conversation causes the uncontrollable urge to place your hand over the top half of your face.
by Fishtits August 14, 2019
Allen: Wow, Amber has some irritated eyes because she didn't do her work.
Ambers dad: YES. I KNOW. I'M GONNA WHOOP HER BUTT. DANG THAT BUTT BIG.
Ambers dad: YES. I KNOW. I'M GONNA WHOOP HER BUTT. DANG THAT BUTT BIG.
by Amber Mom November 23, 2011
Spoof nickname for "angry birds", often used by those who think the game is overly hyped and/or ridiculous.
by truemyth September 24, 2011
by twittermemes__ March 20, 2019
An extremely annoying person. Also used in multiplayer online gaming for a person who is blocking you.
Tom is such an irritating mug. Yeah, tell me about it, total mug...
Hey, baconhair! Get out of my way, you irritating mug, I'm trying to shoot AngryHamster66
Hey, baconhair! Get out of my way, you irritating mug, I'm trying to shoot AngryHamster66
by The real Esky June 27, 2020
when ur a dumbass so you explain why, using we irritating 👩🏻🤚🏻
gotta cover ur face with ur hand though >:(
gotta cover ur face with ur hand though >:(
by peepeeass October 25, 2019