A portmanteau of "bro" and "oligarch". A broligarch refers to an ultra-wealthy man who uses his fortune and status to
sway government policies, political agendas, and cultural narratives.
Broligarchs are often characterized by their bro culture and sneakers-with-suits
vibes. Despite their laid-back image, they operate as political kingmakers, funding campaigns, lobbying, and shaping laws that align with their own interests. One minute they're posting memes, the next they're deciding tax policy.
In many parts of the world this would be considered corruption. In the
US? It's just business as usual.
Ever since
Elon Musk started throwing cash at Trump, he’s become the textbook
definition of a broligarch — even scoring his own fake-ish
government department to play with, while his companies are raking in billions in taxpayer money.