Abbreviation for "Not Clickbait"
Used when one sends an article to a recipient, and also wants to ensure the recipient of its
legitimacy,
especially in cases where the title of the artical may seem clickbaity, but, like, maybe it isn't, ya know?
"Hey dude, check out that article I tagged you in on facebook. NCB"
"Wow, now I know that I'm supposed to open and read this and treat it as a
respectable article, and not assume that the title is not a gag meant to solicit a cheap thumbs up with no
expectation of me reading the thing and giving thoughtful feedback! Thanks for the courtesy, friend!"
"Yeah of course! No one wants to read shit unless they
absolutely have to."