whalewail's definitions

findability

Findability is simply the ability to be found or discovered among other similar things. The ability for a person or a thing to found depends on several variables such as level of exposure, physical location in relation to other similar things, the amount of times something has been discovered before and most importantly the attributes belonging to such a thing which enable it to be recognized as belonging with or representing other 'things' which are socially agreed upon as 'being' such a thing.

Despite all of the tryvertising and optitryzation efforts of their marketing team, that company never started to show up in local search engines due to its lack of findability.

by whalewail July 15, 2011

Home-Free

Home-Free is the condition and social category of people who lack housing, because they cannot afford, or are otherwise unable to maintain, regular, safe, and adequate shelter.
The term "home-free" includes the people whose primary daytime residence is in an institution that provides a residence for individuals intended to be institutionalized, or in a public or private place not designed for use as a regular sleeping conditions for human beings.

Its considered rude to call someone a homeless person, when all they really are is home-free.

by whalewail March 25, 2009

degentrification

Degentrification is when an area or neighborhood starts to gentrify so quickly that it does not 'organically' gentrify and certain elements of that process break down and begin to erode the process. (meaning, the process is too rapid to have ever happened over time, culturally and of its own accord.) In the case the north brooklyn, the gentrification has almost been forced or pushed by condo builders in order to sell condos offering incentives that they never had any intention of producing. When this happens, word spreads fast and those reasons which originally inspired people to move there become reversed and disappear.

Take a look at all of the condo buildings that have gone rental and you'll see degentrification at work.

by whalewail March 11, 2009

optitryzation

Optitryzation is the process of trying to improve the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion. the difference between optitryzation and optimization is the latter misses the mark entirely by virtue of doing it the wrong way.

The owner of that website has obviously had a fun filled weekend of search engine optitryzation, because there are keywords stuffed everywhere.

by whalewail June 8, 2010

ARTvertising

Artvertising is a form of advertising and communication that typically attempts to persuade potential customers with artistic backgrounds to purchase or to consume more of a particular brand of product or service. Whereas modern advertising developed with the rise of mass production in the late 19th and early 20th centuries, ARTvertising only developed in 1980s through the present utilizing art as primary form of advertising in attempts to appeal to a younger, more hip crowd.

Many new condo building developers are utilizing street art for selling their building's relevance to passers by, hence, ARTvertising may bring a younger crowd of buyers.

by whalewail July 19, 2009

UNreal Estate

UNreal estate is a social term which describes the process through which a shady broker,landlord or property manager uses fictional or false information when listing anything permanently affixed to the land, such as buildings, specifically property that is fixed in location, for sale or rent on classified ads placed within the public realm. Said process could involve the offering of property which is not available (otherwise known as bait and switch), listing false characteristics of a property or just completely fabricating an entire listing.

Craigslist is so packed with UNreal estate garbage ads these day that I might have never found an apartment if it weren't for the Loftninja!

by whalewail August 17, 2009

tryvertising

Tryvertising is a marketing parlance for a growing trend of experience-based consumption, or a kind of "test-driving" that can be applied to place as well as product.

When a certain area of Brooklyn was renamed "Greenwick," people began to consider moving there due to the clever tryvertising and artvertising by real estate agents.

by whalewail October 4, 2009