whalewail's definitions

Home-Free

Home-Free is the condition and social category of people who lack housing, because they cannot afford, or are otherwise unable to maintain, regular, safe, and adequate shelter.
The term "home-free" includes the people whose primary daytime residence is in an institution that provides a residence for individuals intended to be institutionalized, or in a public or private place not designed for use as a regular sleeping conditions for human beings.

Its considered rude to call someone a homeless person, when all they really are is home-free.

by whalewail March 25, 2009

status rap

The act of utilizing one's personal status update on Facebook, Twitter, Myspace etc. to start or continue a rap session. When such an act is performed depending on the skill of the rapper) others are encouraged to continue to rap by either writing their own response rap or continue the lyrics of the rap which has been put into play. At times, status raps can become actual rap battles.

Today, Loftninja continued his status rap from yesterday by adding four new verses and it was ill!

by whalewail July 6, 2009

tryvertising

Tryvertising is a marketing parlance for a growing trend of experience-based consumption, or a kind of "test-driving" that can be applied to place as well as product.

When a certain area of Brooklyn was renamed "Greenwick," people began to consider moving there due to the clever tryvertising and artvertising by real estate agents.

by whalewail October 4, 2009

UNreal Estate

UNreal estate is a social term which describes the process through which a shady broker,landlord or property manager uses fictional or false information when listing anything permanently affixed to the land, such as buildings, specifically property that is fixed in location, for sale or rent on classified ads placed within the public realm. Said process could involve the offering of property which is not available (otherwise known as bait and switch), listing false characteristics of a property or just completely fabricating an entire listing.

Craigslist is so packed with UNreal estate garbage ads these day that I might have never found an apartment if it weren't for the Loftninja!

by whalewail August 17, 2009

optitryzation

Optitryzation is the process of trying to improve the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion. the difference between optitryzation and optimization is the latter misses the mark entirely by virtue of doing it the wrong way.

The owner of that website has obviously had a fun filled weekend of search engine optitryzation, because there are keywords stuffed everywhere.

by whalewail June 8, 2010

GKiller

A GKiller is a tool or web search application which does something (anything) better than Google. Whether it be mapping, documents,imagery search, algorithmic search or syndication, a GKiller must not only mirror the simplicity and power of the Google search engine, it must go beyond the powers of Google and do what Google does better. GKiller is a game changer.

I'm getting tired of reading about whether Wolfram Alpha is a GKiller. I've seen Stephen Wolfram's presentations a couple of times; he's quite careful to say that it isn't. Wolframization will never kill Googling.

by whalewail August 28, 2010

ARTvertising

Artvertising is a form of advertising and communication that typically attempts to persuade potential customers with artistic backgrounds to purchase or to consume more of a particular brand of product or service. Whereas modern advertising developed with the rise of mass production in the late 19th and early 20th centuries, ARTvertising only developed in 1980s through the present utilizing art as primary form of advertising in attempts to appeal to a younger, more hip crowd.

Many new condo building developers are utilizing street art for selling their building's relevance to passers by, hence, ARTvertising may bring a younger crowd of buyers.

by whalewail July 19, 2009