The 'I love you text' craze was inspired by the greatest website on the planet, MyLifeIsAverage. MLIA-ers around the world have been inspired to send texts to random numbers simply stating, "I love you." Genius.
The original MLIA post that began the I love you text craze: "Today I got so bored that I text "I love you" to a random number to freak someone out. I was sent a reply message saying "I love you too". I felt beaten at my own game. MLIA."