1 definition by Lilpoet
A music term used to refer to other Latinx music forms such as "reggaetón, dembow, Latin trap, champeta, and certain styles of bachata, urbano". Urbano's success in US American mainstream media "built on the 2017 success of Luis Fonsi’s “Despacito” by redefining what it means to make Spanish-language music in the American mainstream. The rigid genre lines and calculated English-language crossovers of the past are gone, and what remains is a movement that’s bigger than many listeners even realize. Moving between reggaetón and dembow is a small step when you’re aiming for global domination." Quoted from Eduardo Cepeda's DECEMBER 28 2018 Pitchfork article "Urbano Reached Critical Mass in 2018. Now Can It Be Normalized?"
This year’s numbers suggest urbano is not so far off from that: The three most-streamed artists on Youtube worldwide were Ozuna, J Balvin, and Bad Bunny.
by Lilpoet January 4, 2019