“Camp” n. or “Campy” adj. refers to intentionally exaggerated thematic or genre elements, especially in television and motion picture mediums. “Camp” style willfully over-emphasizes certain elements of the genre or theme, creating an almost self-satirical milieu. Some of the most popular examples include the James Bond
films (exaggeration of espionage activities) and the original Batman
series starring Adam West
Because it strives for satire, intentional camp is likely to have a sophisticated cult following, consisting of the people who "get it." See, for example, the remarks of Mystery Science Theater
's Joel Hodgson: "The right people will get it!"
I hated the TV show Alias until I realized how campy it was! Now I think it's great!