The act of making your everyday life more interesting on Facebook for the purpose of invoking a jealous response.
To make up lies to make your self feel better.
To take the smallest event in your mundane life and turn it into a Hans Christian Andersen like fairy tale.
"I love my life, it's filled with rainbows and bunny rabbits. I am so blessed to have such wonderful people in my life." Although most of these people aren't that great.
"I have the best boyfriend in the world. He is my best friend. I am just so lucky." However you and him get into fights all the time.
Oh look at her posting another status on Facebook. She is such a Facebook Fluffer. Isn't that like her 5th today?