Last name Szyzlak, the owner of Moe's Tavern on the Simpsons, where many hilarious prank calls are made there by bart.
Bart: Hi, is there a Rotch there? First name Mike.
Moe (to Bart): Hold on a second.
Moe (yells to bar): Mike Rotch! Mike Rotch! Hey, has anybody seen Mike Rotch lately? Wait a second...
Moe (to Bart): Listen to me, you little puke. One of these days, I'm going to catch you, and I'm going to carve my name on your back with an ice pick!