sin·te·gra·tion
Pronunciation: "sin-t&-'grA-sh&n
Function: noun
1 : in marketing, the act or process that demonstrates a perceivable link between the attributes of a magazine/media property and those of a brand/product. syntegrating a : the successful coordination of a brand into a media company's/brand's environment.
Pronunciation: "sin-t&-'grA-sh&n
Function: noun
1 : in marketing, the act or process that demonstrates a perceivable link between the attributes of a magazine/media property and those of a brand/product. syntegrating a : the successful coordination of a brand into a media company's/brand's environment.
The syntegration of Mini automobiles into Dwell Magazine, with its focus on modern architecture and design, featured a postcard campaign that simultaneously touted the automotive brand's sharp, modern design sensibility and a road trip to on-the-map, meaningful architectural locations around the US.
by Andrew F Shea IV June 20, 2006
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2. When the integration between two systems falls short of expectations set by the sales person.
2. When the integration between two systems falls short of expectations set by the sales person.
by MaxPowerDefines January 23, 2017
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