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socialytics

noun (so-shel-lit-iks)

1.) an aggregate analysis of online social media user data

2.) a software business too used to analyze online user’s social behaviors and interests to optimize social media campaigns. Optimizing can include: establishing a new communication vehicle with existing & new customers; creating customer loyalty; better understanding your customer to improve service interaction and product development; brand recognition; advertising opportunities, increased sales, creation of online demographics; and increasing search engine optimization.

also called: social analytics
My business was able to recommend new products for my existing customers using the data from our socialytics.

Our social media campaign shows measurable results through our socialytics reports.
socialytics by @ideasfromlisa May 20, 2010
Words you can keep

Socialitis 

The urge to be in a social setting amongst others of similar interests. Usually these settings include bars, lounges, or night clubs, but could include smaller more intimate settings.
I'm definitely going out this weekend, I've been suffering from a bad case of socialitis.
Related Words

socialitis 

Inflammation of the importance of one's social status.
See socialite: Socialites suffer from socialitis.
socialitis by baroness17 April 12, 2015
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