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noun (so-shel-lit-iks)

1.) an aggregate analysis of online social media user data

2.) a software business too used to analyze online user’s social behaviors and interests to optimize social media campaigns. Optimizing can include: establishing a new communication vehicle with existing & new customers; creating customer loyalty; better understanding your customer to improve service interaction and product development; brand recognition; advertising opportunities, increased sales, creation of online demographics; and increasing search engine optimization.

also called: social analytics
My business was able to recommend new products for my existing customers using the data from our socialytics.

Our social media campaign shows measurable results through our socialytics reports.
by @ideasfromlisa May 20, 2010
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