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In video/film business, it compares to when you have a crappy footage on tape or memory card (i.e. too dark, over exposed, out of focus) and you digitize them into the computer. The truth is, it will never look good if you bring the bad (shit) into the editing system in the first place.
John: "What is that? It looks so shitty. I'm wondering who shot it"

Jay: "Yeah, it's totally out of focus"

John: "You know they say.. shit in, shit out. Shit goes in, shit comes out"
by jayjar March 01, 2010
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