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When people on the internet discuss something the propaganda wing of the main stream media (read - all of the MSM) doesn't want them talking about. The term was invented and is used by the MSM to discourage free speech and the spread of ideas outside of their preferred narrative.
"Did you hear about Seth Rich?" - people on the internet

"OMG! Stop online rioting, you guys!" -CNN
by NinaPickle May 25, 2017
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