mcbrutal 

An everyday fail of epic proportions.

The word was originally created by a group of hungry Shaolin monks, whom went to McDonald's and found out the store had ran out of burgers. After several days of meditation they decided that "mcbrutal" was the word that most accurately described their disappointment.

The word is now used to express both moderate to extreme failures.

"Hi can i order a big mac meal."
"Sorry, we're all out of fries. Want a salad instead?'
"No way, that's mcbrutal."

or

"Does Sally have a date to prom?"
"Yeah, she's going with Jim."
"Mcbrutal."

mcbrutal by mynameisstyles July 29, 2009

McBrutalism 

A term referring to the convergence of fast food chains like McDonald's, Taco Bell, and Starbucks on a similar design language, eliminating distinctive architectural styles like specific roof slants, local theming (such as that which used to be employed at the Dallas Zoo McDonald's or the Chicago Rock and Roll McDonald's), elements which only appeal to kids (like the McDonald's PlayPlace), and the limiting of color palettes to largely consist of black, white, brown, and gray.

While some believe it to be a conspiracy to make stores less inviting to decrease time spent inside (thus increasing turnover), in reality, it is largely driven by market forces. By appearing less "fun," it becomes less appealing to younger audiences in favor of adults who have more disposable income, and (most importantly) it means the underlying property can be flipped more easily.
By ensuring that the buildings no longer retain a distinctive corporate affiliation after the branding is removed which would require expensive renovations to eliminate or neutralize (such as the iconic roofs that top many former Pizza Huts), they are more easily resold to a wider variety of businesses should the location become unprofitable or a franchisee wishes to exit with no new franchisors lined up to take over operations.

All these fast food chains look the same now, cut off the logos and you'd never know what they were. Isn't McBrutalism lovely?

McBrutalist architecture is such an eye-sore, even worse than the original designs.

McBrutalism by Paul Allen's card December 3, 2023